Embracing Change – How Generation Beta Will Redefine Work 

A collaborative perspective by Jazz Dhaliwal, Operations Manager at Opus West Midlands, and Manny Sandhu, Director of Leadership, Organisational Development & Resourcing at West Midlands Employers 

What if the next generation of workers was born into a world where artificial intelligence wasn’t a tool but a constant companion? As we step into 2025, a new generation is on the horizon—Generation Beta—and they are set to redefine how we work, live, and collaborate. While it may seem like we’ve only just begun to understand Generation Alpha, who were born between 2010 and 2024, their oldest members are getting closer to the entering the workforce and we are already looking ahead to the next generation. 

Born between 2025 and 2039, Generation Beta will be the first generation to fully grow up in a world surrounded by AI. It’s anticipated that by 2035, Generation Beta will make up around 16% of the population, and from around 2040 onwards, many will start thinking about their future careers. It’s an exciting time, not just for these future innovators but for all of us who will share the workplace with them.  

Whilst 2040 may feel like a long time away, looking back over the past 15 years, there have been many changes that may still feel recent but have redefined the landscape of work. The rise of cloud-based technology, the introduction of hybrid and remote working, and the evolution of AI, to name a few, have created a more digitally connected workplace that is able to boost productivity and communication beyond the confines of the four office walls, whilst simultaneously improving work-life balance. 

Every generation has adapted to technology in its own way. Baby Boomers and Generation X have had to learn new tools as they emerged, while Millennials and Gen Z grew up with technology as it changed rapidly around them. In contrast, Generation Beta will be raised in a world where technology and AI are just part of everyday life. This will likely influence how they view work and learning. They’ll have a natural comfort with tech, not seeing it as something to learn but as an essential part of their surroundings. As a result, they may expect fast and efficient solutions to problems, which could shape their work ethic. 

The growing presence of AI is bound to play a significant role in shaping Generation Beta’s approach to work. Rather than viewing AI as a threat to job security, they will likely see it as an opportunity to enhance their work. Through our AI development programme for Non-Techies at WME, we’re already seeing how crucial it is to bridge the gap between current and future workplace needs. We’re ensuring our HR, Organisation Development and Resourcing colleagues are equipped to lead the way in adopting AI within our work environment, preparing the ground for Generation Beta’s arrival. 

Why human skills will matter more than ever 

While technology will be second nature to Generation Beta, we’re finding that human skills will become even more critical. Our Young Persons Project is already developing resources to engage with the next generation while they’re still in school, helping them understand the diverse opportunities within Local Government. This early engagement reveals that while these future workers will excel at harnessing AI for routine tasks, they’ll need to develop strong critical thinking and creativity skills to truly succeed. 

Although we’re still years away from Gen Beta entering the workplace, our collaborative work with councils shows the importance of preparing now. We’re actively supporting local authorities in crafting attraction strategies specifically targeted at young talent, helping them develop and enhance their employee value propositions for future generations. These strategies recognize that while technology can streamline processes, the importance of human interaction must not be lost. 

It’s not just younger employees who need to focus on soft skills. If we can learn anything from the last decade, it’s how quickly things can change and how important it is to embrace challenges in the workplace. The world of work is constantly evolving, and current employees will need to demonstrate adaptability, positivity, and resilience to truly benefit from these advances and move forward in their careers. 

By building workplace cultures that value flexibility, promote thoughtful integration of technology, and prioritize the development of essential skills, we can ensure a vibrant future of work for all. At WME, we’re already seeing the impact of this approach through our various initiatives and support programs.  

Embracing change together 

Together, we’re working to create workplaces that not only meet the demands of the present but lay a strong foundation for the innovators and leaders of the future. By anticipating these changes and taking thoughtful actions today, we can have a significant impact on attracting and retaining future generations in local government. The future of work is being shaped now, and through our partnership working, combined expertise and initiatives, we’re helping to ensure it’s a future that works for everyone. 

To stay informed about the multi-generational future of work, we invite you to explore our insightful PS I ♥️ You  podcast series, which delves deeper into workplace evolution and generational dynamics.