Case Studies
Coaching & Mentoring: From telling to thriving: How coaching is transforming a university culture
Through its partnership with West Midlands Employers (WME), the University of Gloucestershire has embedded coaching as a driver of cultural change. Together, they increased coaching visibility, strengthened leadership engagement, and built a thriving coaching community. Staff report greater confidence, improved resilience to change, and higher motivation, while WME’s support has helped create a stronger coaching culture.
WMTA: How Worcestershire County Council is transforming recruitment
Worcestershire County Council transformed its recruitment processes through WME’s WMTA service and Tribepad, replacing manual spreadsheets and email-heavy workflows with a streamlined, automated approach. The new system has reduced time to hire, improved candidate experience, increased applications for hard-to-fill roles and empowered managers with more efficient, consistent recruitment processes.
HR Consultancy: Modernising job evaluations at Stoke-on-Trent City Council
Like many local authorities, Stoke-on-Trent City Council needed a job evaluation process that could meet growing demand, create greater flexibility and strengthen consistency. Working with WME, the Council reshaped its approach to support robust outcomes while freeing up HR capacity for wider strategic priorities.
WMTemps: Transforming temporary workforce management at Walsall Council
Discover how WMTemps helped Walsall Council take a more strategic approach to its temporary workforce, using clearer insight to reduce agency spend, strengthen workforce stability and create better routes into permanent employment. Through quarterly workforce reviews, temp-to-perm conversions increased from 10% to 24%, generating projected savings of £1.7M while retaining skilled workers already delivering value across council services.
WMTemps: Transforming Shropshire Council’s Highways Department
Discover how Shropshire Council’s Highways department improved workforce visibility, strengthened compliance, and created more temp-to-perm opportunities by moving recruitment onto the WMTemps framework with Opus People Solutions.
WMJobs: Life changing jobs
The Life Changing Jobs campaign promoted public sector careers across the West Midlands through WMJobs. Built around the regional EVP, it used digital, bus and tram advertising to highlight purpose, flexibility and impact. It generated over 10.5 million impressions, increased apply clicks by 29%, and strengthened the regional talent pipeline.
AIFest: What the West Midlands Public Sector AI festival revealed about the future of work
Like many local authorities, councils across the West Midlands are operating in a complex and fast-changing environment, facing rising demand, financial constraint and ongoing workforce pressures, while also needing to respond to the growing role of generative AI in how staff work, services are delivered and citizens interact with local government.
WMJobs Career Expo: Strengthening public sector talent attraction
The WMJobs Public Sector Career Expo brought together employers, partners and jobseekers from across the West Midlands to raise awareness of public sector careers and strengthen regional talent attraction. Through accessible support, practical workshops and direct employer engagement, the Expo helped jobseekers build confidence, explore over 800 opportunities and better understand career pathways across the sector.
Work Force Priorities: Future Leaders City of Wolverhampton Council
Like many councils, City of Wolverhampton Council was exploring how to strengthen succession planning and grow future leaders from within. Working in partnership with West Midlands Employers, the council developed a live talent pool model designed to test leadership potential in practice, support participants through real work and build a stronger internal pipeline for the future.